Financial services industry is at a tipping point—either disrupt or get disrupted. As start-ups and financial/technology firms entice new and changing customers (Apple introducing credit cards, Google offering checking accounts, Amazon providing insurance, Betterment and Wealthfront providing investing platforms), existing rules of production, channels of distribution and consumption are being rewritten. Customer experience has emerged as the central focus for differentiation. Companies turn to omni-channel conversations to stay engaged with their clients 24x7.
Translating this consumer experience into the enterprise world is not easy. As AI based systems go into the mainstream, there are many challenges around deploying, managing and evolving Digital Assistants in financial service businesses. in order to serve the promise of true digital assistants, a business needs to think beyond just machine learning and RPA and have a long term vision of the true Assistant experience. Advances in Natural Language Processing, Knowledge representation and processing algorithms, Machine reasoning and Cloud computing has made this possible now.
Sindhu Joseph is co-founder and CEO of CogniCor, the Digital Assistant platform used by leading financial services businesses for transforming customer engagement. She is based in Palo Alto, California and drives CogniCor’s vision to provide a thinking, talking face to every business. She holds a Ph.D in AI and is inventor of 6 US patents and is the author of several leading journal publications in AI.
CogniCor, created out of her Ph.D, which combines traditional inductive AI with advanced deductive AI and reasoning to offer a unique digital assistant platform built for business teams in the financial services industry.
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