The majority of U.S. Latinos 18+ now report having ever listened to a podcast (56%), according to new research from Edison Research, up from 45% in 2020. The Latino Podcast Listener Report 2021 follows up last year’s groundbreaking study with the latest comprehensive research on these listeners in the United States. The study will be presented by Gabriel Soto, Director of Research at Edison Research, and Martina Castro, CEO of Adonde Media.
The study is brought to you by Adonde Media, Lantigua Williams & Co., Libsyn, PRX, Simplecast, SXM Media, and Sonoro.
Soto and Castro will present research on Latino podcast listeners in the U.S., including year-over-year changes in English and Spanish-language podcast listening, perceptions of podcasts that include video, and insights about listeners who started listening during the pandemic.