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Serving up a Great Greene King Customer Experience
Branding your physical locations is simple; here you control the messaging, tone and feel - but what happens when your customers take over? In a world where VoC and omni-channel presence is constantly growing, how can you make sure that your digital front door is just as neatly polished as your offline access points?

Many major brands are already fully geared up on developing a robust CX strategy to attract and retain customers, yet others are failing to implement any operational changes while learning from their customer feedback.

Be sure not to fall behind by tuning into this dynamic webinar which explores the importance of Online Reputation Management and Customer Experience strategies, focussing on:

✅ Why insights should be at the front and centre of business operations
✅ How CX strategy is essential to growing your customer base
✅ How managing unstructured feedback can help drive footfall to your front door, therefore driving customer acquisition and retention

Leading the webinar session is Greene King’s Head of Insight, David Pickersgill; IPSOS’ Head of Experience Management, Jamie Thorpe; and Reputation’s CX Strategy Director, Chris Sparling.


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Jamie Thorpe
Head of Experience Management (XM) @Ipsos
Jamie is a CX professional with over 20 years’ experience. The majority of his career has been spent in Client Success/Service previously holding two board level positions and now Head of Experience Management (XM) at Ipsos. Jamie’s expertise spans Offer, Marketing, CX Platforms, Professional Services and Delivery. He is industry recognised as a CX leader in the UK. His depth of CX knowledge combined with a commercial and pragmatic/action-oriented style has seen Jamie deliver success with many clients across sectors and geographies.
Chris Sparling
CX Strategy Director @Reputation
Chris Sparling is a CX Strategy Director at Reputation. He has over 11 years of experience designing, managing and strategically advising global businesses on how to get value from CX, Voice of the Customer (VoC) and Voice of the Employee (VoE) programs. He works across EMEA and Asia in several industries, including retail, automotive, hospitality and travel.
Dave Pickersgill
Head of Insight for the Customer Experience @Greene King
Dave Pickersgill is Head of Insight for the Customer Experience at Greene King. Having worked at Greene King for over 8 years, he has designed, developed and grown the Customer Experience analytics programme. By combining data from multiple tech platforms and several different sources he delivers a comprehensive view of the drivers of customer experience and enables Greene King to put the customer at the heart of everything they do,