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How B2B Businesses Should Sell & Market in 2020
2020 has metaphorically flipped the strategy table of marketing and sales teams right across the room... and then out the window. Everyone has had to go back to the drawing board and rethink how they are going to approach the market.

In this webinar, Growth Colony dives deep into the best ways B2B businesses should be approaching their sales and marketing in 2020, and beyond.

You’ll walk away equipped with the knowledge you’ll need to re-group and recover for the second half of 2020.

-- Here’s what you’ll learn --

- How to recraft your messaging
- How should marketing and sales approach selling
- How to build a strategy around helping your prospects
- How to leverage technology for more effective sales and marketing

-- Who should attend --

- Marketing & Sales professionals
- Marketing & Sales managers working with remote team members
- CEOs, CMOs or heads of Sales and/or Marketing
- Founders, entrepreneurs and business owners looking for answers in 2020

Aug 27, 2020 12:00 PM in Canberra, Melbourne, Sydney

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Speakers

Danny Beck
Head of Marketing ANZ @Citrix
Passionate about technology, Danny defines himself as a geek. He has an extensive career working for the IT market in leading software organisations. He is currently the Head of Marketing for Australia and New Zealand at Citrix, where they define the true meaning of digital transformation and what a digital workplace really is.
Rita Arrigo
Industry Digital Strategist @Microsoft
Rita is a passionate idea generator around creating value through Artificial Intelligence, Data, IoT, Blockchain and Mixed Reality. Driving programs of change that transform and create sustainable futures for the way we live, work and play. Rita is currently the Industry Digital Strategist at Microsoft and leads co-innovation programs and builds strategic partnerships allowing for an increased focus on developing industry depth knowledge in the public sector for digital business transformation.
Shahin Hoda
Founder & Head of Growth @xGrowth
Shahin is the Founder of xGrowth, a B2B growth agency helping organisations close more mid-market and large enterprise deals. He's making that happen by popularising Account-Based Marketing (ABM) in Australia, working alongside B2B leaders implementing ABM strategies and building predictable revenue engines. When he's not busy building ABM campaigns, he's either playing a game of Tennis in Richmond (which he usually loses) or looking up smoothie recipes (because let's be honest, who doesn't like a nice smoothie). In certain circles, he’s also known as the "Growth Sultan", but that's a story for another time.