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Did you do that on purpose? How to harness purpose for growth
If you want your organisation to be future-ready, getting clarity on your purpose is essential.

It’s a strategic tool for growth and innovation that galvanises your teams to deliver on your business mission.

It helps guide your decisions, especially the tough ones, and even more so in uncertain times and environments.

It’s a navigation tool for the future.

Join &us, in conversation with Novia Financial, on how they've uncovered their purpose and are using it to drive growth across their organisation.


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Emily Dent
Partner and Transformation Director @&us
Emily Dent is Partner and Director of Transformation at &us. She leads global client organisations and teams through the thinking and practices to become more innovative. Having spent her early career as a journalist, and as head of content and community at award-winning independent creative agency St. Luke’s. She’s since led market-defining start-ups, worked on the Olympics in 2012, and for the last 10 years has worked as a consultant at innovation consultancies. She is passionate about changing the world for the better, by working with organisations and individuals to think about what the future might hold. The principles of playfulness, iteration and collaboration underpin how she likes to get things done, and she’s just as motivated by finding an elegant answer as by the development journey people go on.
Patrick Mill
CEO @Novia Financial
Patrick began his career at the Prudential as a Financial Adviser before quickly progressing into senior leadership roles within the advice industry. He was Managing Director at Bradford and Bingley for over 13 years and ran the UK’s largest IFA network at the time. Since then Patrick has held a number of roles in the advice industry before working with AnaCap Financial Partners for three years to develop its Wealth Management strategy and the acquisition of Wealthtime and Amber. Patrick has been Group CEO and a board member since July 2021. Patrick is a season ticket holder at Tottenham Hotspur and tries to attend as many games as possible. He has two grown up children, Charlotte and Ollie, who both followed him into marketing and banking. When he isn’t cheering on Spurs, you’ll find him on the golf course or renovating properties.
Vicki Baker
Chief People Officer @Novia Financial
Vicki has over 20 years’ HR leadership experience across a number of sectors, including retail, technology and financial services. She joined the Skandia (now Quilter plc) business in 2008 and became Head of HR for the UK OM Investment Platform in 2012, before becoming Head of HR of Quilter Financial Planning. She has played a leading part in the integration of several acquisitions including Intrinsic in 2014 (now Quilter Financial Planning) into the Quilter Group and was involved in preparing Old Mutual Wealth for separation from Old Mutual and its independent listing as Quilter plc on the London & Johannesburg Stock Exchange in 2018. Prior to this, she has also held a number of HR roles within IBM, Tesco and Denplan (AXA Group). Vicki has a strong background in cultural transformation and has a relentless focus on realising both organisation and individual potential. She is CIPD qualified with a diploma in executive coaching. Vicki has 3 young children who keep her very busy.