Radio stations spend tens of thousands of dollars and devote many hours to adjusting their on-air processing to create a unique, compelling, and consistent sound. If broadcasters and podcasters expect to capture listeners and monetize podcast on-demand content (in the $1B digital ad market), they must treat these files with the same care as live content, particularly when it comes to audio quality. Make no mistake: Your listeners will stop listening if the audio is irritating in any way.
What do listeners complain about?
Wildly varying levels within the same program, making it difficult to set and forget volume levels
Lack of consistent loudness between content from different sources
Lack of intelligibility, especially on portable devices and earbuds
A generally poor audio experience compared to what they’re used to on the radio
Join Telos Alliance's Mary Ann Seidler, Larry Deeds, and Graham Tudball as they demonstrate how you can use Omnia audio processing to create a sound that builds excitement around your podcast on-demand, helps you stand out from the “noise” of the 1M+ podcasts that are now available, keeps listeners tuned in to your content, and generates more digital ad revenue!