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Solar Town Hall - Inside the Mind of the Solar Consumer
If you’ve ever wondered what goes on inside the minds of your solar customers, this town hall is for you.

Our multidisciplinary expert lineup will tackle questions like: Can we quantify the factors that lead to solar adoption? What is the interplay between emotions and rationalization in consumer purchasing decisions? Why you might prioritize hiring “empathetic” sales staff. And, of course, what can behavioral economics teach us about solar sales?

Our guests: Varun Rai is a Professor at the LBJ School and Director of the Energy Institute at the University of Texas at Austin. One of his core research areas is understanding and quantifying the factors that lead to solar adoption by consumers.

Kelsey Ruger is a product and user experience executive at Hello Alice. Offering a perspective from outside the solar industry, Kelsey is an expert in harnessing design and technology to develop innovative products people love.

Stan Pipkin is the owner of Lighthouse Solar and Principal Architect at Pipkinc. Stan will bring the solar contractor perspective and customer insights from 12 years of running a leading solar company in central Texas.

Scott Nguyen is the CEO of 17TeraWatts and a Fellow at UT-Austin Energy Institute. Scott brings a solar software and user experience perspective to the town hall conversation, along with some insights as to how non-geeks react to graphs.

This town hall is brought to you by BayWa r.e. Solar Systems and 17TeraWatts.

Oct 21, 2020 09:00 AM in Pacific Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Jessica Thiessen.