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The Power to Change the Digital World: Business Analysis, Empathy and Ethics with Rachel Drinkwater
We live in an ever-increasingly digital world. Even before the pandemic, we shopped, socialised, played games, took courses, did our banking and so much more online and using digital tools. As business analysts, this digital transformation of society has changed and shaped our roles, bringing us closer and closer to customer-facing tools and products. Many companies now have a digital product offering in addition to their core product or service, be that an app or website.

Driven by the ever-changing trends online and competitive technology markets, the pace of digital product development is necessarily fast and the product-to-market time is short. However, this opens society up to risk. It seems that barely a week goes by when a tech company is not in the news for breaching users' privacy, losing user data, skirting along the edges of regulation around ethics or not 'doing the right thing'. It's not just the tech giants though; many digital products and experiences are designed to capture attention, engage users and invoke some kind of action - often conversion to sales or brand engagement. Many of the techniques used to do this can be detrimental to the health and wellbeing of users. Then there are unintended impacts and uses of technology - those cases where technology is used by an unintended audience, where it is misused, where groups of people are excluded from using technology or where bias is unintentionally built into digital products.

* Full abstract at: https://overto.link/khdfxg

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Jun 29, 2021 06:30 PM in London

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