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Activate Today’s Medicare Member: Effective Engagement Strategies
Confirmed Panelists:
Bob Crawford, Vice President, Blue Cross Blue Shield of Michigan
Monett Jackson, Medicare Sales Strategy Manager, Blue Cross and Blue Shield of Kansas City
Nathan Adams, CEO & President, Linkwell

Motivating Medicare members to take action to improve their health is a high priority for health plans. Empowering behavior change improves health outcomes among members, builds trust and loyalty, and expands earning potential for plans. Just because you’re communicating with your members doesn’t mean you’re connecting. But with the right engagement strategy, you can deeply engage and motivate members to take actions that matter. This panel will explore ways health plans can meet members where they are at the right time and with the right message. Topics include:
· Establishing trust & building value with new members
· Motivating behavior change with personalized communications
· Creating healthy member experiences
· Design high-impact activation & ongoing engagement strategies
· Engaging high-risk members with medical adherence & chronic disease management resources

Oct 13, 2022 12:00 PM in Eastern Time (US and Canada)

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