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The Power of Environmentally Conscious Branding
Join us for a conversation about mission-driven brand building, the pandemic’s effect on the environment, and raising awareness through digital means.

Consumers are becoming increasingly aware of the brands they back and the values those brands espouse. Over the last four months, we’ve seen trends of reduced pollution due to fewer cars commuting, limited air travel, factories running at lower capacities, etc. – demonstrating the impact human beings have on the natural world. Now more than ever, brands are deploying digital marketing and other strategies to create more meaningful and impactful connections and to raise awareness for issues like climate change, plastic pollution and beyond.


- Adam Lindquist - Director, Healthy Harbor Initiative for Waterfront Partnership

- Emily Orrson - Baltimorean & digital marketer focused on campaigns for social impact

- John Racanelli - CEO, The National Aquarium

- Moderated by Curtis Bennett - Director of Equity & Community Engagement, The National Aquarium

Aug 7, 2020 01:30 PM in Eastern Time (US and Canada)

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