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How Reckitt Benckiser Drove 31% More Website Conversions and 10x ROI

372 variations tested. 1 billion page versions automatically created. Decades of time saved. 31% lift in conversions. 10x ROI.

This is reality for the team running website optimization at Durex.

Early this year, Reckitt Benckiser's Durex transitioned from A/B testing to intelligent website optimization, and has experienced better results, faster results, and less work ever since.

On December 9th, join Amy Vetter, CX Manager Europe at Reckitt Benckiser, and Guy Yalif, CEO of Intellimize, as they discuss how leveraging intelligent website optimization has helped Durex accelerate testing and 1:1 personalization at scale, and increase conversions site-wide as a result.

Join us to hear:

-A walk-through of Durex's funnel stages and how each were optimized to drive an overall 31% lift in conversions
-What Durex learned in deploying intelligent website optimization across 3 markets in 3 countries
-How Durex converted 45% more of its paid ad traffic with relevant content, and 20% more of its blog traffic with strategic product placement
-Website optimization ideas that Durex found success with

Dec 9, 2020 11:00 AM in Pacific Time (US and Canada)