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ad:tech Talks: Digital Led Recovery - The Programmatic Edit
Latest trends and best practices you need NOW
for a Stronger Comeback!

The digital advertising market has been impacted in a big way by the ongoing global pandemic. Brands are rethinking their strategies everyday as they navigate issues including changing media consumption, consumer preferences, creative relevance, brand safety, reallocation of investment and so much more. With rising inventory and lowered demand, Programmatic Advertising promises to go farther and work harder than ever before.
We at ad:tech are committed to supporting our advertisers and partners in navigating the turmoil and change currently happening in the world. Join us for our 4th ad:techTalks as we get you insights, intelligence, success stories & best practices you need to get more out of your programmatic efforts.

Key points addressed:
3:30pm - 4:00pm
The Programmatic Landscape - the New, the Next and what's Best
Prabhvir Sahmey - Head of Marketing Platform - Google
Bharat Khatri - Country Head - Xaxis
Nikhil Rungta - Country Manager - Verizon Media

4:00pm - 4:30pm
How Performance marketing has become the centerpiece in 2020
Ben Horesh - Vice President - Collectcent
Jahid Ahmed, Vice President and Head- Digital, Content and Social Media Marketing, HDFC bank
Issac John, Business Head, Discovery Plus
Mahip Dwivedi, Head of Mobile (Marketing) & SEO (Growth), Flipkart

4:30pm - 5:00pm
Shifting from Cookies to identities - Thriving in an anonymous world
Prasad Shejale - Founder & CEO - Logicserve
Neeraj Singhal, VP Programmatic Services, Accenture
Ishan Bose, CMO, KreditBee

5:00pm - 5:30pm
Best Practices in delivering programmatic personalization on mobile
Gaurav Shitak, Vice President & Head Digital Marketing, Sharekhan
Sunish Jose, India Lead, Global Distributed Delivery Publicis Media India
Vishal Rupani - CEO - mCanvas
Vishal Mishra, Head of Programmatic Tech, P&G.

Stay tuned for some great insights from the audience, as we engage them with some thought provoking questions.

Jul 7, 2020 03:30 PM in India

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