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Webinar: A Fist Full of Dollars – Budgeting for new marketing technology
Getting approval for an existing line item on the budget is a different effort compared to lobbying for funds for brand new technology. It takes some concise story telling to make the case to your executives or board without having them re-examine everything you’ve done to date. We’ll show you how to build a business case to justify your selected solution, how you’ll manage change and set expectations on ROI.

Sep 15, 2021 12:00 PM in Eastern Time (US and Canada)

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Rob Shelton
Account Executive @HighRoad Solutions
Sami Scarpitti
Director of Sales @HighRoad Solutions