Websites like Apartment Therapy and Houzz, social channels like Instagram and Pinterest, and TV networks like HGTV have given the world 24-7 access to design ideas and inspiration. This growing interest in design is a welcome, natural development. People have an innate attraction to beauty, and wider participation in the design process only enriches the result. The challenge is that, while everyone may have their own ideas and opinions about design—and, thanks to the plethora of free design apps and inexpensive software, the tools to practice it—not everyone is a designer. Great design doesn’t emerge from a well-curated Pinterest board or hours of binge watching a show. Instead, it’s the product of education and experience, inspiration and rigor. HOK's workplace design teams have always worked to solve problems and improve the human experience. That will never change. What is changing—even more so as we reimagine aspects of the built environment in response to COVID-19—is our culture’s heightened awareness of design. This program has been submitted for accreditation and is pending approval.
Tom Polucci, AIA, FIIDA, LEED GA, Firmwide Director of Interiors, HOK, New York, NY
Mike Goetz, AIA, IIDA, ASID, LEED AP, Senior Project Designer, HOK, Chicago, IL