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MDM Webcast: Your Data Doesn't Lie - How CRM and Business Intelligence Drive Growth During Uncertainty
Economists say we’re in for a bumpy ride compared to the past two years of robust industrial growth. And with all the noise out there, it’s easy to lose focus of data as your source of truth. This webcast will detail how distributors can leverage their CRM and business intelligence tools to not just navigate all the uncertainty, but find new markets and ways to grow regardless of what the economy has in store.


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Brian Friedle
VP of Business Development @White Cup
Brian is a self-described recovering distributor after spending more than two decades in the distribution industry, 13 of them as president of an electrical distributorship. He joined White Cup, formerly MITS, in 2017 where he advises distributors on how to drive business with White Cup’s revenue intelligence solutions.
Mike Hockett
Executive Editor @Modern Distribution Management
Mike Hockett is MDM's executive editor, having joined the publication in March 2022. He oversees MDM’s editorial content and direction, coordinates with contributing authors, conducts interviews with executives in the wholesale distribution space and serves as the editorial face of MDM at industry events. He has extensively covered the distribution and manufacturing sectors since 2014. Hockett earned a degree in print journalism from the University of Wisconsin-Eau Claire and is based in Madison, Wisconsin.