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VIGC brengt kennis #inuwkot - How online printers can build up profit margins by automating prepress (EN)
Online printing is facing a very aggressive price war today, with a scissor effect caused by, on one hand, increase of acquisition costs, and on the other hand, decrease of price and promotions.

But online printing remains a growing sector in printing, compared to traditional sales channels. In that context, many printers are entering web-to-print, but don't know how to increase their margin value or be able to lower their prices without impacting their margin.

Automated prepress workflows, and optimized ganging are a great way to generate value, both from customer and financial perspectives.

Door Ludovic Martin, Senior Consultant Digital Strategy and eCommerce

Jun 19, 2020 01:00 PM in Brussels

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