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Market Moves: Liquor & Tobacco
Market Moves: Liquor
Do you know which liquor category added +3.1 percentage points in share over the last 2 years? Get the answer and learn more about Australia's $22.2bn retail liquor industry, and on-premise channel.

Please join us at our upcoming event, co-presented with Growth Scope.

The presentation brings together a unique blend of liquor market performance, occasion, consumer and shopper insights such as:

* Occasion-based dynamics such as location and sociability influencing the actual moment of consumption
* Consumer drivers such as top reasons for liquor brand choices and what factors primarily influence shoppers in-store
* Shopper behavioural differences and preferences across different liquor banners

About the IRI and Growth Scope Collaboration:

IRI and Growth Scope have collaborated throughout 2022 to produce five individually themed industry reports. Each uniquely dissects the growth opportunities and key fundamentals underpinning the $22.2B retail liquor industry, and on-premise channel, for 2022 and beyond.

Jun 1, 2022 10:00 AM in Canberra, Melbourne, Sydney

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