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You Got This! Practical Ways to Serve Families During COVID-19
Unprecedented times calls for funeral homes to embrace change and develop a visionary roadmap for next several months. In this one hour webinar Lacy Robinson will share suggested dialogue for managing expectations when starting a virtual arrangement conference in order to convey confidence and peace of mind. Discover 20 creative ideas to enhance basic private farewell packages that will appeal to today’s modern consumer. Learn 10 reasons why planning a second memorial in the future is a good idea and how to begin the conversation with families about planning one. Other areas discussed will be technology considerations for virtual arrangement conferences and life streaming, suggested text for writing obituaries, preparing for challenging questions and implementing new community outreach efforts.

Jun 10, 2020 01:00 PM in Central Time (US and Canada)

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Lacy Robinson, CFSP
Lacy offers funeral home clients more than 14 years of success in developing and facilitating customer service training programs. As an experienced coach and speaker Lacy has established organizations including Aurora Casket Company and the National Funeral Directors Association as leading providers of training and development for funeral professionals. Lacy is a licensed funeral director/embalmer, a certified funeral celebrant and certified member of the Academy of Professional Funeral Service Practice and previously served on the APFSP Board of Trustees. She is a graduate of Georgetown College holding a bachelor’s degree in Communications. She is also a graduate of Mid-America College of Funeral Service. As an active member of the Bluegrass Toastmasters Group Lacy has achieved the designation Competent Communicator. Lacy is also an active volunteer for Hosparus Health in Louisville, Kentucky.