Implementing MDM solutions from scratch using Profisee
Whether it is for marketing purposes or to perform analytics, obtaining and maintaining clean customer data is essential to any business. Master Data Management is the main way to proceed to keep data in order, up to date, with a single source of truth. Let’s onboard with an international company on a journey to keep its data on track. After going through multiple mergers, Dentsply Sirona had to ingest multiple CRMs, ERPs, government datasets, and various flat files to build its master customer database. All of this while having GDPR and other regulations in mind. During this talk, we will discuss the decisions and challenges faced – some of them still ongoing – in implementing an MDM solution from scratch.
Please Note: The event is free to attend for analytics professionals and students only. Vendor companies and recruiters must reach out to the ABD Society directly for sponsorship opportunities in order to attend. Interested vendors/recruiters please email email@example.com for more information. ABD Society reserves the right to cancel orders from vendor companies/recruiters.