We buy with our hearts before we buy with our heads. As such, these days, every marketing manager worth their salt, recognises the need to define and outwardly articulate their greater brand purpose, their ‘why’, or their ‘ideology’. It’s seen as the ultimate destination in marketing self-actualisation. A sacred endpoint we must all strive to get to. In truth, it’s just the beginning of a much longer and more holistic journey. Having a closely defined brand purpose is great… the burning question is how to we successfully execute it?
In our next digital NetworkB event, Brandwave Founder, Daniel Macaulay will be using his theory of ‘Brand Transcendence’ to explore how some of the most iconic and successful brands in the world use their brand purpose to define everything that their company is and does do on all levels from HR and product development to resourcing and marketing.
Our special guest will be Tom Kay – Founder of Finisterre, one of the most widely respected, and disruptive brands in the industry. Tom will be talking through his own journey of developing an iconic brand and how his core principles and beliefs have not only clearly differentiated Finisterre from their competitors but also underpinned the success of the brand as a whole.