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Dairy & dairy alternative brands and the changing needs of their consumers
In the latest Impero talk we are deep-diving into the future of the dairy category.

From the rise of dairy alternatives to sophisticated snacking, we answer how COVID-19, post lockdown, will affect consumer's relationships with dairy and dairy alternative products.

It's been over 100 days of lockdown and some of our habits and attitudes have changed as results. But importantly as we awaken from lockdown what habits will stick, how will we embrace the new normal and how will the role of dairy change in people's lives.

To uncover new insights Impero is peering into the lives of 15 families using mobile-based ethnographic research and machine learning to uncover what matters most and the role of dairy.

Aug 12, 2020 10:00 AM in London

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Chris Tyas
Chief Strategy Officer @Impero
I’m Impero’s Chief Strategy Officer. I have over 20 years experience in the industry working with global FMCG brands, activating 360 product launches which has involved working with global brands such as Budweiser, Corona, Danone, Leffe and Ellesse, and many more.