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Ultimate Guide to Social Commerce for Gen Z in China
According to our latest research, 42.7% of the Chinese Gen Zers said WeChat Mini Program is their most used Social Commerce Channel to purchase non-essential products. As this mobile-first group of rising consumers is shifting from traditional e-commerce to social shopping, it is pertinent that brands start developing a social commerce strategy to future-proof their brand in China.

How can you effectively engage and retain the Chinese Gen Z?
Join us on December 1st at 5pm CN time/ 9am UK time to find out!

❗️Sign up for our webinar to get a FREE COPY of our Ultimate Guide to Social Commerce for Gen Z in China! ❗️

What to expect from this webinar:

- What is Social Commerce and Why Do Brands Need It to Grow in China
- Key Findings from our research on the Social Media Habits of Chinese Gen Zers
- Reasons Gen Zers in China Purchase Through Social Media

Introduction of the 7 Hottest Trends in China’s Social Commerce with examples:
- Social Selling
- Social Sharing
- Social Service
- Social Loyalty
- Social Showcasing
- Social Interactions
- Social Intelligence

00:38:00

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Speakers

Michel Tjoeng
SVP of Sales & Marketing @ChatLabs
Michel is the Senior Vice President of Sales and Marketing at ChatLabs. He is an energetic, creative, and experienced e-commerce and digital marketing professional with 20 years of digital experience across agencies, startups, consulting firms, and major consumer brands. Most recently, Michel was the Global Head of Digital at De Beers where he led a digital transformation as well as increased digital engagement with consumers in China on WeChat and Tmall.