According to our latest research, 42.7% of the Chinese Gen Zers said WeChat Mini Program is their most used Social Commerce Channel to purchase non-essential products. As this mobile-first group of rising consumers is shifting from traditional e-commerce to social shopping, it is pertinent that brands start developing a social commerce strategy to future-proof their brand in China.
How can you effectively engage and retain the Chinese Gen Z?
Join us on December 1st at 5pm CN time/ 9am UK time to find out!
❗️Sign up for our webinar to get a FREE COPY of our Ultimate Guide to Social Commerce for Gen Z in China! ❗️
What to expect from this webinar:
- What is Social Commerce and Why Do Brands Need It to Grow in China
- Key Findings from our research on the Social Media Habits of Chinese Gen Zers
- Reasons Gen Zers in China Purchase Through Social Media
Introduction of the 7 Hottest Trends in China’s Social Commerce with examples:
- Social Selling
- Social Sharing
- Social Service
- Social Loyalty
- Social Showcasing
- Social Interactions
- Social Intelligence