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Overview of the session:
Data is everywhere, and big businesses leverage this data to better understand their current customers, know where they are and how to talk to them. Analyzing the data will give you the opportunity to find your best prospects across channels with customized messaging.
Jessica Velletri will share how you can use 3rd party data to:
1. Learn more about your current customers.
2. Find your best prospects.
3. Talk to your prospects and customers with the right messages on the right channels.
She will also share how a small, local business was able to apply these same techniques used by the biggest financial, CPG, e-commerce, and retail brands for their own business to improve measurable marketing results.