Direct mail remains a workhorse for fundraising organizations, serving as a primary way that nonprofits identify, engage, and solicit donors.
But direct mail only works if it’s smart and strategic—and, increasingly, integrated.
There are a lot of ways that direct mail can go well or poorly, but by creating a plan and tracking results, you can build a successful and growing direct response program. And today, the more integrated that program is — relying on digital and traditional strategies — the better off you are.
On Thursday, June 24 at 4:00 pm Eastern time, join Carmen Natschke and Mark Diggs, two veteran direct response experts, for a conversation about how to build a flourishing—and integrated—direct mail program.
How do I know what works for my organization? How often should I be mailing and emailing? What makes a direct mail package work? How do I create a plan for direct mail? How do I get started with digital communications? How do I "integrate" my fundraising efforts?
Register here for this free webinar with Carmen Natschke and Mark Diggs. Come with your questions!