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The Opportunities & Challenges of Selling Online
Online shopping and in-store pick orders continue to increase and many eye care professionals are wondering if selling online is the right move for their practice. While setting up an online store can be easy, it’s important to plan and understand the strategy to ensure the decision to offer an online store is profitable and worth the time investment. Learn about the opportunities and challenges of selling eye care products online, recommended tools, and how to create strong online sales incentives that don’t cannibalize in-office optical sales.

Approved for 1 hour of COPE-PM. 1 hour of technical ABO, NCLE & CPC pending approval.

Hosted by Innereactive and supported by an unrestricted educational grant by Luxottica.

Speaker: Samantha Toth, ABOC, President of Innereactive.

Aug 11, 2020 03:00 PM in Eastern Time (US and Canada)

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Samantha Toth
President of Innereactive
Samantha Toth is an ABO certified optician and the President of Innereactive. As a professional speaker, she lectures internationally, teaching optometrists and opticians proven strategies for marketing their practices and enhancing the patient experience. Her niche expertise led her to be named one of the "Most Influential Women in Optical," and her company was named one of Michigan’s Top 50 Companies to Watch in 2016.