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Reimagining Your Higher Ed Web Strategy
Whether you’re looking to boost enrollment, improve student retention, inspire, educate, or engage learners, your website plays a critical role. Prepare for the challenge with an inside look at how other institutions are adapting their digital strategy.

Join our panelists Steve Persch of Pantheon, Muzel Chen of Mediacurrent, and Diane Kulseth of Siteimprove, all who have years of experience helping some of the best-known colleges and universities deliver engaging digital experiences, discuss key web strategy takeaways in higher ed.

In this webinar, we will discuss:
- 2021 Outlook: Higher Ed’s biggest marketing challenges and opportunities
- How to maintain agility to overcome common industry pain points
- How colleges and universities are adapting and evolving their website and digital experience

Jan 28, 2021 12:00 PM in Central Time (US and Canada)

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Speakers

Diane Kulseth
Senior SEO Consultant @Siteimprove
Diane Kulseth is an SEO Consultant at Siteimprove, Inc. in Minneapolis, Minnesota. She specializes in educating teams on the value and necessity of Search Engine Optimization (SEO) for customers and internal departments. Prior to Siteimprove, Diane held digital strategy roles at the University of St. Thomas and CaringBridge.org, developing full-funnel marketing campaigns focused on acquisition and conversion. She has also been actively involved in the local digital marketing community, formerly on the MnSearch Board of Directors and the City Champion for the Twin Cities Chapter of Together Digital.
Muzel Chen
Senior Digital Strategist @Mediacurrent
Muzel is passionate about helping clients develop their marketing strategy and thrives in working alongside talented people at Mediacurrent. With over 10 years of experience working in B2B and higher education, he’s excited to use his knowledge to collaborate on projects centered around Drupal. Before coming to Mediacurrent, Muzel worked on digital audits and lead generation strategies with institutions like Brigham Young University, Cal State LA, Rutgers University, Indiana State University, and Rocky Mountain College. The American Advertising Federation presented him with an ADDY Award for his role as a strategist in Carroll College’s website redesign project.
Steve Persch
Technical Product Marketing Manager @Pantheon
Steve is a developer with 13 years of experience building WordPress and Drupal sites. While interning at a theatre company in college, Steve overheard the artistic director say they needed a blog and an online magazine. Steve volunteered to build the sites and WordPress 2.0.4 got the job done. His path was changed and he's been making websites ever since. As a freelance and agency developer, built sites for a range of clients including The Joffrey Ballet, Foreign Affairs, Marketplace, Public Radio International, and many higher education institutions. You can find patches from Steve all over Drupal core and contributed modules.