Are you looking for a snappy update on the latest tools, tech and trends across the fast-paced SEO industry? Come ‘Back to School’ on the 21st of October at 10 AM with ROAST’s SEO team to get up to speed with industry developments that have hit the landscape since February.
Register now to join our SEO experts, Aimee Metcalf and James George for a speedy tour of all the Google updates since February 2021, along with rumoured upcoming updates.
What is a Google Update?
A Google update includes any change made to Google's algorithm to calculate rankings for websites. It’s important for SEOs to be aware of these changes so they can optimize websites to perform better as they can have a large impact on organic ranking and SERP positions. Google usually makes around six hundred updates a year; most being unannounced, however many have been announced since February.
Some of the main 2021 Google updates the team will cover in the session are outlined below:
Google Passage Ranking:
What is Passage Ranking and how does this affect web pages?
Google Product Review update:
What is the Product Review update?
Tips and recommendations for creating high quality product review content.
Google June Broad Core update/July Broad Core update:
What is a Core update? Why was this update split across June/July?
How can Google Core updates impact websites and how can you prepare for these?
Google Page Experience update:
What are Core Web Vitals?
How does Google measure page experience?
Google Link Spam update:
What is the Google Spam update?
Will delve into case studies to accentuate how to know if you have been impacted by this update.
Google Title Rewrite:
Why would Google re-write meta titles?
Google Mum update:
What is the MUM update?
How is the MUM update being used?
The team will also be digging into rumoured updates to look out for so you can pre-empt these changes and put necessary measures into place.
Places are limited, register below to secure your spot!