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Terragon Insights 2021: Data-Driven Marketing in Africa
Consider these few findings from a survey we ran among C-Level and Senior Managers in Brands (FMCG, Financial Institutions, eCommerce, Retail etc) and Agencies in Africa, to assess the current state of their Data-driven marketing efforts:

- Only 29% of respondents collect customer data from “Websites & Blog” - why are 71% not taking advantage of these assets to collect useful first-party data?

- A whopping 57% of Brands want to know “What are my customers’ current needs and pain points”. This is a question technology can help solve, by simply tracking the right data sets and behavioural data, if the relevant solutions are adopted.

- More than 60% of Brands have CRM platforms as part of their marketing tech assets. How much more value can they extract from this asset, to improve their marketing efforts?

- 15% of respondents still have their IT/Engineering Managers make MarTech purchase decisions. What possible risks do these respondents face in terms of company-wide adoption and realization of benefits?

Join us as we discuss these and more insights from our Data-Driven Marketing report at our upcoming virtual roundtable discussion.

Dec 1, 2021 11:00 AM in West Central Africa

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