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‘Framing’ – words that change minds
This session will cover how we can use framing insights to make deliberate decisions about how we communicate to change the impact of our stories.

We will hear from allies who are already using framing on why it is important to them, why it should form part of more movements, and how it can help us all to be better communicators.

We will then cover the practical aspects of framing, from the use of tested values, metaphors and other techniques enabling us to create content with our audience’s mental shortcuts in mind.

Jun 16, 2021 09:30 AM in London

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