Although over a third of U.S. Latinos 18+ now report listening to podcasts monthly (36%), what about those who don’t listen? What about the 64%?
The Latino Podcast (non)Listener Report 2021: Who Are the Non-Listeners? focuses on U.S. Latinos who don’t listen to podcasts, why they aren’t listening, what other audio they consume, and where they can be reached. All data comes from the national survey and in-depth interviews from the latest report. The webinar will also feature excerpts from video interviews with Latinos who do not listen to podcasts, discussing why and what might convince them to start.
The study will be presented by Gabriel Soto, Director of Research at Edison Research, and Elsie Escobar, She Podcasts Co-founder and Community Manager at Libsyn. A recording of the webinar will be available after the conclusion of the presentation.
This webinar contains new findings, and is a follow-up to The Latino Podcast Listener Report 2021 that was released in July 2021. This Edison Research study is brought to you by Adonde Media, LWC Studios, Libsyn, PRX, Simplecast, Sonoro, and SXM Media.