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Deep Dive Live | Controlling the controllables | Costs, Cash, Control
In a time of crisis and stress, the best advice is to focus on what you can control, and accept the rest!

In this Deep Dive Live, Mark Cracknell, Head of Research, GENCFO Advisory and Daniele Marino, Head of Product Development at Soldo, will explore;

1. This simple but valuable approach to control
2. Reveal the top priorities to control in your business
3. Unpack the practicalities of cost and cash management during a pandemic
4. Discover some inspiring innovation stories brought about by the pandemic

This session is for finance leader and managers responsible for managing the new "recovery business model" of cost control, cash management and sustainable business recovery.

This session will be hosted by Chris Argent, founder of GenerationCFO.com and will include a live Q&A.

Book your place now!


Daniele Marino is Head of Product Development at Soldo. As one of the company’s first employees, he’s driven the platform’s evolution from an opportunity to solve a concrete problem, to a market-leading solution. He began his career working as a game designer, where he gained knowledge and experience in software development and user experience. Combining that expertise with his background in philosophy, Daniele applies a user-centric approach to product development, understanding the value of different perspectives and subjectivity.

Jul 23, 2020 11:00 AM in London

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Daniele Marino
Head of Product Development @Soldo
Mark Cracknell
Head of Research @Generation CFO
Christopher Argent
Founder @Generation CFO