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BIG Topics for Mobile Game Marketing in 2022
The last 12 months have arguably been more turbulent and dynamic for mobile gaming marketers than any other previous year. With major privacy changes introduced by Apple, there have been significant impacts on attribution, the performance of UA channels, and the importance of cross-promotion.

Join this MGS Special Edition with a brilliant panel of marketing executives from Social Point, Tilting Point & Still Front. Hosted by a programmatic specialist at Dataseat, join in to discuss how they have responded and thrived in this ever-changing environment.

Jun 1, 2022 12:00 PM in Eastern Time (US and Canada)

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Speakers

Enric Pedro
VP Growth @Tilting Point
Enric Pedró is the VP of Growth at Tilting Point, providing game dev partners with the tools and knowledge to expand their audience globally. 10+ years of experience in digital advertising, mobile gaming and business development. Has been fortunate enough to work and live in 5 different cities: Barcelona, London, New York, Los Angeles and Madrid. Enjoys playing games and keeping up with the latest blockchain developments, as well as experimenting with tools and platforms such as Shopify, Jarvee, Android Studio, Unity and Swift for a variety of pet projects.
Alexandre Noirot-Cosson
Head of Marketing @Social Point
Starting as an ad-tech sales leader/entrepreneur with a proven track record in closing sales and growing revenues, Alexandre has expertise in the SaaS, AdTech (Direct, Programmatic, Affiliate), MarTech, Direct Response, App, Audience and Data fields. I have taken revenue-generating products to market globally, driven sales growth, led teams, and developed win-win partnerships across the ecosystem. Moving from the sell to the buy-side, he is now a marketeer in the mobile gaming industry. Growing franchises globally through product-dedicated teams while looking toward the future of our industry.
David Philippson
Founder @Dataseat
David is a mobile Adtech veteran and entrepreneur having founded and sold one of the first app attribution businesses or MMPs (AdX tracking) to Criteo in 2013. David went on to complete his 3-year earn-out with Criteo where he was Managing Director of mobile solutions. Following Criteo, David became an investor and Advisor to many Adtech startups including: Luna labs which was acquired by Iron Source; Ad-lib acquired by smartly. Most recently David started DataSeat, which is a programmatic specialist focused on helping gaming companies in-house their Adtech stack providing solutions for Programmatic UA to cross-promo & retargeting.
André Cohen
VP of Data Platform @Stillfront
André began his career making indie games in New York City while pursuing a PhD. The company eventually pivoted, and became knowns as Gondola where he was co-founder and CTO. Gondola focused on optimizing games via dynamic pricing, targeted offers, and rewarded video ad optimizations. After 5 years the startup was acquired by TiltingPoint where André became Head of Data Science. Recently André joined Stillfront as VP of Data Platform with the purpose of building a data platform to bring 23 studios together through the language of data and tools that empower the ecosystem.