Share of Search (SOS) is the most hyped marketing buzzword phrase of the past six months. Its advocates see it as marketing’s most important metric, a more relevant and practical assessment tool today than the traditional KPIs Share of Voice (SOV) and Share of Market (SOM).
Holistic Analytics founder Tasman Murray agrees. Tasman describes SOS as a light-touch, high impact market share predictor. However, Forethought Chairman Ken Roberts cautions that the act of searching is not causal, and that SOS should not replace sound survey-based brand measurement.
Join us on February 18 at 11am AEDT for a fascinating Growth Colony debate between Ken and Tasman, facilitated by Mitchell Mackey, Fauto Group’s Marketing General Manager.
-- Here’s what you’ll learn --
- What is Share of Search (SOS)?
- Where did the hype around S0S come from?
- Can SOS be used as a proxy for other metrics?
- Are SOS and NPS (Net Promoter Score) comparable?
- What is the best long-term metric?
- What is more important in communication effectiveness: what you say or where you say it?
-- Who should attend --
- Marketing and communication professionals
- CEOs, CMOs and CROs in B2B organisations
- Startup founders trying to gain an edge