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Social Media 201: Advanced Tips for Growing Your Audience
Go beyond the basics and master advanced strategies designed to grow your social media following. Learn how to run contests, use hashtags, create engaging visuals, capture HIPAA compliant patient testimonials, and more. Training also includes instruction on the social media strategy, planning, and execution necessary to increase engagement, attract new patients, improve existing patient retention, and help patients make better purchasing decisions.

Approved for 1 hour of ABO, NCLE, CPC, NACOR, COO and COPE.

Hosted by Innereactive and supported by an unrestricted educational grant by Luxottica.

Dec 3, 2020 04:00 PM in Eastern Time (US and Canada)

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Samantha Toth, ABOC, President of Innereactive
Samantha Toth is an ABO certified optician and the President of Innereactive. As a professional speaker, she lectures internationally, teaching optometrists and opticians proven strategies for marketing their practices and enhancing the patient experience. Her niche expertise led her to be named one of the "Most Influential Women in Optical," and her company was named one of Michigan’s Top 50 Companies to Watch in 2016.