When building campaigns to attract new prospects, most marketers and sellers focus on the numbers, sharing quantified results to appeal to rational buyers.
But new research reveals that quantified results alone won’t create the urgency your campaigns need to drive qualified pipeline.
The Marketing Practice and B2B DecisionLabs recently conducted a behavioural research study to determine the best way to frame a business challenge to early-stage prospects. And in this webinar, you’ll be the first to see the results.
Join Doug Hutton, SVP Products at Corporate Visions and B2B DecisionLabs, and David van Schaick, Chief Marketing Officer at The Marketing Practice, to discover:
• When quantified results aren’t enough to engage your new prospects.
• Why decision-makers aren’t purely rational, and how emotion used properly can grab their attention.
• The biggest motivator you might be missing in your demand gen messages.