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The Startup Playbook Series Ep 5: Building a scalable sales model
Your sales team members are executing several sales activities every day, across various accounts and deals. But no matter how skilled they are, without a sales model or framework to guide them, difficulties would arise, especially if you’re looking for growth.

Which customers should they target? How would they know what kind of messaging to use on their leads? How would they know to measure the probability of their leads converting to sales?

In this final episode of our Startup Playbook Series, our subject matter experts help answer these questions (and more!) and will take you through the steps of building a sales model that would work for your company now and as it grows.

In particular, you will learn:
-The basics and background of building a sales model
-How to define your target list of accounts or clients, also known as your Book of Business
-Mapping your lead-to-cash journey
-Why qualifying leads matters
-CRM or Bust - pulling it all together to build a sales model that grows as your company grows

The Startup Playbook Series is a five-part webinar series that aims to help you enhance your sales, customer, and marketing strategies.
We are super excited to be working with Freshworks on this series to help give you a boost and level up your skills.

Aug 5, 2021 01:00 PM in Singapore

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Johny Stephen
Senior Sales Leader @Freshworks Inc.
Johny is a bullish sales leader with 15+ years in solution selling, and currently heads mid-market sales and expansion in ASEAN at Freshworks. Before Freshworks, he spent 8 years in the startup ecosystem leading 0 to 1 journeys in India that includes being a founder, and heading the GTM functions. - Previous organizations: Concentrix and Akamai Technologies
Jayadevan P K
Evangelist @Freshworks
Jayadevan PK works with the startup partnerships team at Freshworks as an evangelist, focusing on efforts around content and brand building to grow the visibility of the Freshworks for Startups program. He is the author of the business history book Xiaomi: How a startup disrupted the market and created a cult following, published by Harper Colllins. He is the host of The Orbit Shift Podcast, co-host of The Use Case Podcast, a columnist at Moneycontrol, and is currently working on his second book. His views on startups and technology have been published by several publications including the BBC, The Hindu, CNBCTV18, and Deutsche Welle.