With loads of transactional data, most organizations are still guessing what their members need and want. Contextual data is new for associations; it gives meaning to the other data sets, making it easier for organizations to deliver relevant information at the individual level.
Join us in the live recording of the Association Strong Podcast featuring association executive, Tom Morrison from Metal Treating Institute, along with association tech entrepreneurs, Dave Will and Sig VanDamme. Listen in as they discuss the difference between transactional and contextual data and how it can be merged together to drive better engagement.
No Slides. No Sales Pitch. Just 3 handsome mugs and good dialog.