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Defining & Measuring Success in Digital Marketing - Sept 2022
Digital Marketing is critical to the success of your business. But without accurate measurements of the appropriate metrics, it is difficult to know how successful your marketing initiatives are.

In this discussion, we will talk about how to define and measure progress and success in Digital Marketing, and how to use these measurements to benchmark performance across different Digital Marketing channels.

We will also recap the key insights you will need across 2022 & 2023, as Google migrates to Google Analytics 4 (GA4), and discontinues the current version - Google Analytics, Universal Analytics (GA UA).

Sep 22, 2022 10:00 AM in Mountain Time (US and Canada)

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Speakers

Simon Golding
Senior Digital Marketing Consultant @SocialSEO
With over 10 years of experience in business intelligence, marketing strategy and digital marketing, Simon’s depth of understanding is well matched by the breadth of contexts in which he can actualize his wisdom. From multinational corporates to sole traders, neuromarketing to print marketing and everything in between, Simon’s colorful marketing journey has given him the skills to help every kind and size of business with their marketing. These days he spends his time at SocialSEO – Collaborating with business owners to help them understand digital marketing and develop a strategy accordingly which is optimal for their business.