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Scaling Your Back-to-Market Strategies + The Sales Method
Sales and Marketing organizations using old Go-To-Market (G2M) strategies are having a sobering realization that what worked previously won't work now.

This new age of selling has brought in new norms, new processes, and new expectations from the customer. So the way we establish leads, talk to our customers, and the way we utilize tech needs to adapt.

On July 2, Jake Dunlap (CEO, Skaled) and Whitney Sales (Managing Partner, Acceleprise Ventures and creator, The Sales Method) join us for a 1.5 hour workshop on what's working in sales and marketing in the post-COVID era, founder-led sales, and tactical advice to adapt your go-to-market playbook.

Specifically, you will learn:

- The top growth tactics you should be doing now
- How to reposition your messaging to solve the buyer's CURRENT problem
- How to structure a qualifying conversation to build trust and credibility in an unproven market
- How to leverage LinkedIn in your outreach strategy
- How to show expertise at every stage of the sales process to maximize results without sacrificing incurred expenses

Though this talk is focused on workshopping your sales process, please feel free to bring any and all questions you have about pricing, hiring, training, comp, and any other sales-related questions you may have.

The session will be moderated by Jeff Christie, CRO at Boast.AI.

Jul 2, 2020 11:00 AM in Pacific Time (US and Canada)

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Jake Dunlap
CEO @Skaled
As a C-level sales leader and entrepreneur with more than a decade of experience, Jake has developed and led high-performing sales and operational functions, specializing in building out repeatable, sustainable processes.
Whitney Sales
Managing Partner @Acceleprise Ventures & Creator of The Sales Method
Whitney Sales is a Managing Partner at Acceleprise Ventures, a B2B SaaS accelerator, and Seed fund and creator of The Sales Method. Prior to Acceleprise, Whitney was instrumental in bringing four companies, LoopNet, Joby, Meltwater, and SpringAhead, to the Inc. 5000 Fastest Growing Companies list.
Jeff Christie
CRO @Boast.AI
Jeff Christie runs sales at Boast. Previously, Jeff competed as an Olympic athlete for 16 years in the sport of luge. He raced in the 2006 and 2010 Winter Olympics as well as 72 World Cups and 8 World Championships. Jeff is a member of the Canadian Olympic Committee (COC) Board of Directors and Athletes Commission; as well as a founding board member of the Creative Impact Health Foundation.