Positioning a business is as important as profiting
PR is NOT just for Big Business - PR is a necessity for any Small Business that has ambitions to go beyond merely selling.
Getting your message to your target market is not easy. PR can make a marketing budget go further because it can produce better results than paid advertising and is better at building customer relationships
• Have you ever wondered how some of your competitors have a media presence and you don't?
• Perhaps you’re concerned about being in the media and doing the wrong thing?
• Do you have a great story but no one is listening?
• Do you have events and webinars but few come?
Fiona Scott has 30+ years experience in journalism and PR. Working as a journalist, BBC programme director and now running a hugely successful Media Consultancy business.
In this webinar, Fiona will cover:
- How to use the media to raise your profile and visibility
- Why you need media coverage for visibility
- Classic "dos and don'ts"
- Fiona’s best PR hacks, hints and top tips.
- How to grab their attention and know how to leverage your story.