You’ve heard it many times – members and prospective members are more likely to engage with your content and programming if you demonstrate that you know and understand their needs. It’s the underlying principle of Inbound Marketing, and why programming like Netflix is so popular across the generation spectrum. So how do you personalize a digital experience across multiple channels that doesn’t come off as creepy or stalkerish? Of course, it starts with data, but association marketers need to be selective with the data they choose and map it to programming and content – better yet, they need a continuous feedback loop to keep the content personalized and relevant based on what their audiences consume. There’s technology that can create intelligent contextual emails – join us and learn how you can create a hyper-personalized email experience without needing a staff of 10 to pull it off.