Planning and strategy is a fundamental part of every charity campaign, impacting everything across audience insight, storytelling, media strategy and more. But it’s also becoming increasingly challenging, as marketers are tasked with aligning more channels, teams and objectives than ever before.
So how are charities boosting their plans and strengthening their strategies? And what will 2023 hold?
Join us on Thursday 20 October 2022, where we’ve invited speakers from UK charities to reflect on their best planned campaigns this year. We’ll also take a look ahead to 2023 with media agency, JAA Media, who’ll share valuable insights and advice for planning your upcoming campaigns.
In a series of quick-fire presentations, we’ll explore:
- Storytelling in a multichannel world
- Integration across teams
- Proactive vs reactive planning
- Planning pitfalls
- Getting the most from your agencies
- Challenges to look out for in 2023 (including the cost of living crisis)