Community exploded in 2022.
McKinsey called community the “big idea” in marketing for the decade.
Marketing and events management is rapidly converging with community, community roles are specialising and there are a growing number of specialty community tools and platforms.
Guild’s annual community industry review with 30+ experts highlighted 14 trends for 2023, including the rise of Community Based Marketing (CBM), Pop up communities, Subscription/MicroPayment and DAOs and an increased alignment to Influencer Marketing and Employee Advocacy.
Join community and marketing experts from the UK (Guild) and US (HubSpot) who will be discussing these trends and other forces shaping community globally in 2023: Ashley Friedlein, Michelle Goodall, Evan Hamilton and Shana Sumers
What we’ll cover:
The trends shaping community in 2023
Ask the experts - pre-submit or ask questions on the day
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Thursday January 26th 2023
16:00 - 16:45 UTC
08:00 - 08:45 PST
11:00 – 11:45 EST