E-commerce has exploded in the past 3 months and if these new shopping habits and the shift to online is here to stay… what does this mean for brands?
Philip Scrutton (VP of Shopper Insights) will present findings from the post-COVID June 2020 edition of the BrandSpark E-commerce Shopper Study compared to November 2019.
How much have key retail segments grown online? How much growth is from new online shoppers? Are Canadians going to keep buying online as the stores reopen? How is online shopping impacting purchase decisions?
Anmol Singh from Shopper Army will take you through the 4 key factors to help you win on the digital shelf, as brands will need to learn the best ways to harness new e-commerce opportunities.