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HBO Max: Championing Representation in the Industry
Join Katie Soo, Co-Chair of Asia Society Southern California and SVP of Growth Marketing at HBO Max, as she moderates a panel on HBO Max’s communities-first approach to developing marketing campaigns that reach underrepresented audiences. Hear from Andrea Chen, VP of Campaign Planning & Management, Jeniffer Kim, SVP of International Originals, Billy Wee, SVP of Animation, and Pia Barlow, SVP of Program Marketing, who will come together to discuss HBO Max’s commitment to representation in leadership roles and the importance of diversity of thoughts and voices across WarnerMedia.

These development executives and entertainment marketing experts will dive into the need to act as one collective conscious to move culture forward and champion representation. Our featured panelists will also share how they successfully convey HBO Max’s ideology of organically embracing diverse audiences by emphasizing how programming continues to reflect diverse communities all year round, not just when culturally convenient.

Apr 14, 2021 05:00 PM in Pacific Time (US and Canada)

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