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From iOS 14.5 to iOS 15 - Redefining the Role of UA and ASO


Jul 22, 2021 09:59 AM

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Aviva Telias
Head of Organic Marketing @yellowHEAD
Aviva has 12 years of experience in marketing, 6 of which she has spent mastering ASO. She also has an MA from Universidad de Salamanca, Spain and a BA in Communication Theory from the University of Toronto, Canada. She now leads yellowHEAD’s ASO team and can run 10k in just over 50 minutes.
Adi Susman
UA Team Leader @yellowHEAD
When she’s not chasing after the perfect coffee mug or uploading yet another Instagram Story, Adi leads yellowHEAD’s User Acquisition team with 5 years of experience in Performance Marketing and Social Media. She has a Dual BA from the College of Management Academic Studies.
Elad Bleistein
Head of Mobile Growth @Wix
Elad has over 15 years experience driving business growth in the digital product world. He is currently the Head of Growth for the Wix mobile team. Prior to this he led marketing and analytics at Fiverr and ran a consulting firm which served dozens of international brands and consumer startups. Elad lives with his wife and 3 children in Binyamina, and is a free diving fanatic.
Moshi Blum
VP Marketing @Beach Bum Games
Moshi seeks knowledge and creative ways to turn insights into competitive advantages. For over a decade, Moshi lives and breaths the mobile marketing world. His goal is to merge creativity, user behavior, data analysis, data flows, and practices in to complete marketing strategy. Over the last year, he followed closely how the iOS14 paradigm shift unfolded while he worked at Adjust. As the VP of Marketing at Beach Bum Games, he turns his experience into UA action plans to acquire users in the new challenging reality.
Roy Yanai
Head of Product @AppsFlyer
Roy Yanai is a Head of Product at AppsFlyer. In the past 5 years, Roy led different product areas within AppsFlyer including Data Exchange, Analytics and built AppsFlyer's Incrementality solution. Currently, Roy leads the product efforts of AppsFlyer’s SKAdNetwork solution. Prior to AppsFlyer, Roy served as CEO & Head of Product at Mego - a startup aimed to consolidate eCommerce tracking and founded HackIDC - Israel’s largest Hackathon.