This free FIPP Insider webinar will inspire participants with tips and insights into the use of data-driven pricing and other strategies to build subscriptions revenues.
Our guests are executives from Mather Economics and Atlantic Media. Mather is an expert on news media and magazine media subscription strategies and best practices, with 200+ current customers worldwide. The Atlantic will speak about lessons learnt in their attempts to establish and grow subscriptions revenue with acquisition, retention and pricing best practices.
During the webinar, we will also discuss developing reader revenue trends they believe will stand media companies in good stead as we move into a world of potential intermittent lock-downs until a Covid-19 vaccine is found and widely available.
The webinar will be introduced by James Hewes, FIPP President and CEO, and hosted by Martha Williams, author of FIPP's Insight Report, "Paywalls: How to start your subscription strategy".
Dr Matt Lindsay, president of Mather Economics, will speak about the most important elements of the print and digital subscription strategy: data-driven acquisition, retention, pricing and bundling.
We will also be joined by a speaker from The Atlantic, to discuss their strategies, challenges and triumphs, and best practice take-outs.