Are you ready to future-proof your organization’s brand? Over the last year, our priorities as human beings has drastically shifted. As a unit, consumers are moving away from purely transactional decision making into more emotional and purposeful behaviors. How do iconic brands stay relevant even when the marketing landscape has been flipped upside down?
Join marketing leader and ad agency veteran, Agatha Asch, for a discussion on how to find authentic ways to resonate with consumers on deeper levels and develop purpose-driven brand identities. Learn tips and tricks for discovering your brand voice and develop guidelines that will allow your organization to look, feel and act in ways that will resonate with your desired target audiences now and in the future.
1. Decide on the brand direction that makes the most sense for your organization
2. Pinpoint your brand’s true purpose and find out how to articulate it in meaningful ways
3. Effectively conduct market research to futureproof what your brand stands for
4. Develop a brand book that will keep your teams inspired (and on brand!) for years to come