As the B2B sales and marketing landscape continues to evolve, sales teams are increasingly challenged by the shift in power from seller to buyer with many turning to advanced technologies.
Brian Kardon, CMO at InVision, the digital product design platform used by designers globally shares how he has utilized AI and bots to better the customer experience and drive revenue.
In this session, Brain uncovers:
- How AI is revolutionizing B2B sales
- How to use AI and bots to streamline prospecting and lead qualification
- How to study SDRs and direct mail like an anthropologist to drive big results
- How to use predictive scoring at every stage of the funnel
- What sales tools and processes have worked for InVision and his previous companies
Brian is one of 50 Most Influential CMOs according to Forbes and has helped several companies including Fuze and Eloqua (acq. by Oracle) to hundreds of millions in revenue.