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Bots vs. Reps: Why the Hell Do You Need a Sales Team in 2021?
As the B2B sales and marketing landscape continues to evolve, sales teams are increasingly challenged by the shift in power from seller to buyer with many turning to advanced technologies.

Brian Kardon, CMO at InVision, the digital product design platform used by designers globally shares how he has utilized AI and bots to better the customer experience and drive revenue.

In this session, Brain uncovers:

- How AI is revolutionizing B2B sales
- How to use AI and bots to streamline prospecting and lead qualification
- How to study SDRs and direct mail like an anthropologist to drive big results
- How to use predictive scoring at every stage of the funnel
- What sales tools and processes have worked for InVision and his previous companies

Brian is one of 50 Most Influential CMOs according to Forbes and has helped several companies including Fuze and Eloqua (acq. by Oracle) to hundreds of millions in revenue.

Dec 9, 2021 11:00 AM in Pacific Time (US and Canada)

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Speakers

Brian Kardon
Chief Marketing Officer @InVision
Previously, Brian was CMO at Fuze, a cloud communications platform. During his four years at Fuze, the company grew from $30M to >$125M in revenue, Fuze was named the market “Leader” by Forrester Research, and the Fuze marketing team won the SiriusDecisions ROI Award for Demand Creation. Prior to Fuze, Brian was CMO at Eloqua where he was part of the team that led Eloqua’s explosive growth and leadership in the marketing automation sector, resulting in a successful IPO and subsequent purchase by Oracle. Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. Brian has been named to several new lists: “50 Most Influential CMOs on Social Media” (Forbes), “100 Most Influential Chief Marketing Officers in the World” (Richtopia), “30 Tech Marketing Leaders Changing the Industry” (Synthesio) and “20 Executives Shaping the Future of Marketing” (Business Insider).