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MDM Webcast: Adapting to Expectations - Differentiate the Buying Experience with eCommerce
Adapting to growing customer expectations for the buying experience is something every distributor is trying to get right.

A differentiated buying experience is vital in a changing buyer landscape and leveraging eCommerce allows you to deliver self-service tools to buyers and free up your sales teams to focus on highest value activities.

Join Ed Kennedy, Product Marketing Lead for Adobe Commerce, Jason Capshaw, Senior Consultant - Digital Strategy for the Dorn Group, and MDM Executive Editor Mike Hockett as they engage in a lively discussion about how to make the most of a changing distribution eCommerce environment.

In this webinar, you’ll learn:

• The importance of b2b ecommerce experiences to increase revenue and improve operational efficiency
• Which digital selling channels are best for your business including ecommerce, EDI, e-procurement and more.
• How you can use product information, pricing, and ecommerce to meet your customers digital expectations
• How self-service b2b ecommerce portals help your sales team make more money, not less.
• What are leading distributors doing in this space? What is one game-changing best practice that I can use?

Register now and learn how to adapt to your customers’ buying experience expectations.


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Ed Kennedy
Product Marketing Manager - B2B Commerce @Adobe
Ed Kennedy leads B2B Commerce product marketing at Adobe. Ed has spent over 10 years in ecommerce consulting and software for some of the world’s largest consumer brands, industrial manufacturers, and wholesale distributors including ACCO Brands, Dot Foods, Xylem.
Jason Capshaw
Senior Consultant - Digital Strategy @Dorn
Jason Capshaw helps industrial suppliers grow their internal capabilities, improve customer experience, and create scalable growth. He has successfully led digital transformation, e-commerce, and sales enablement projects for mid-market and enterprise B2B industrials.
Mike Hockett
Executive Editor @Modern Distribution Management
Mike Hockett is MDM's executive editor, having joined the publication in March 2022. He oversees MDM’s editorial content and direction, coordinates with contributing authors, conducts interviews with executives in the wholesale distribution space and serves as the editorial face of MDM at industry events. He has extensively covered the distribution and manufacturing sectors since 2014. Hockett earned a degree in print journalism from the University of Wisconsin-Eau Claire and is based in Madison, Wisconsin.